Publications

Mittal, Chiraag, Juliano Laran, and Vladas Griskevicius (2020),"How Early-Life Resource Scarcity Influences Self-Confidence and Task Completion Judgments," Journal of the Association for Consumer Research, 5 (October), forthcoming

Laran, Juliano, Chris Janiszewski, and Anthony Salerno (2020), "Nonconscious Nudges: Encouraging Sustained Goal Pursuit," in Neuromarketing Yearbook 2020, ed. Carla Nagel, Utrecht, Netherlands: Neuromarketing Science and Business Association, forthcoming

Laran, Juliano (2020),"Self-Control: Information, Priorities, and Resources," Consumer Psychology Review, 3 (January), 91-107.

Laran, Juliano (2019), "Nobody Has to Lose: Introducing the Concurrent Identity and Goal Activation (CIGA) Framework," in Handbook of Research on Identity Theory in Marketing, ed. Mark Forehand and Americus Reed II, Cheltenham, UK: Elgar Publishing, 44-56.

Laran, Juliano, Chris Janiszewski, and Anthony Salerno (2019), "Nonconscious Nudges: Encouraging Sustained Goal Pursuit," Journal of Consumer Research, 46 (August), 307-29.

Salerno, Anthony, Juliano Laran, and Chris Janiszewski (2019), "The Bad Can Be Good: When Benign and Malicious Envy Motivate Goal Pursuit," Journal of Consumer Research, 46 (August), 388-405.

Etkin, Jordan and Juliano Laran (2019), "Restricting Choice Freedom Reduces Post-Choice Goal Disengagement," Journal of the Association for Consumer Research, 4 (January), 36-46.

Laran, Juliano, (2018), "How Can You Tap Into Consumers Surroundings to Influence Their Actions?," in Mapping Out Marketing: Navigation Lessons from the Ivory Trenches, ed. Ronald Hill, Cait Lamberton, and Jennifer Swartz, London, UK: Routledge, 153-55.

Simpson, Bonnie, Katherine White, and Juliano Laran (2018), "When Public Recognition for Charitable Giving Backfires: The Role of Independent Self-Construal," Journal of Consumer Research, 44 (April), 1257-73.

Laran, Juliano and Eva Buechel (2017), "Mental Resources Increase Preference for Dissimilar Experiences," Journal of the Association for Consumer Research, 2 (January), 123-35.

VanBergen, Noah and Juliano Laran (2016), "Loss of Control and Self-Regulation: The Role of Childhood Lessons," Journal of Consumer Research, 43 (December), 534-48.

Durante, Kristina and Juliano Laran (2016), "The Effect of Stress on Consumer Saving and Spending," Journal of Marketing Research, 53 (October), 814-28.

Laran, Juliano, Chris Janiszewski, and Anthony Salerno (2016), "Exploring the Differences Between Conscious and Unconscious Goal Pursuit," Journal of Marketing Research, 53 (June), 442-58.

Laran, Juliano (2016), "Consumer Goal Pursuit," Current Opinion in Psychology, 10 (August), 22-26.

Wilcox, Keith, Juliano Laran, Andrew Stephen, and Peter Zubcsek (2016), "How Being Busy Can Increase Motivation and Reduce Task Completion Time," Journal of Personality and Social Psychology, 110 (March), 371-84.

Salerno, Anthony, Juliano Laran, and Chris Janiszewski (2015), "Pride and Regulatory Behavior: The Influence of Appraisal Information and Self-Regulatory Goals," Journal of Consumer Research, 42 (October), 499-514.

Salerno, Anthony, Juliano Laran, and Chris Janiszewski (2014), "Hedonic Eating Goals and Emotion: When Sadness Decreases the Desire to Indulge," Journal of Consumer Research, 41 (June), 135-51.

Laran, Juliano and Michael Tsiros (2013), "An Investigation of the Effectiveness of Uncertainty in Marketing Promotions Involving Free Gifts," Journal of Marketing, 77 (March), 112-23.

Laran, Juliano and Anthony Salerno (2013), "Life History Strategy, Food Choice, and Caloric Consumption," Psychological Science, 24 (February), 167-73.

Laran, Juliano, Amy Dalton, and Eduardo Andrade (2011), "Why Consumers Rebel Against Slogans," Harvard Business Review, November, 34.

Laran, Juliano and Keith Wilcox (2011), "Choice, Rejection, and Elaboration on Preference-Inconsistent Alternatives," Journal of Consumer Research, 38 (August), 229-41.

Laran, Juliano, Amy Dalton, and Eduardo Andrade (2011), "The Curious Case of Behavioral Backlash: Why Brands Produce Priming Effects and Slogans Produce Reverse Priming Effects," Journal of Consumer Research, 37 (April), 999-1014.

Laran, Juliano and Chris Janiszewski (2011), "Work or Fun? How Task Construal and Completion Influence Regulatory Behavior," Journal of Consumer Research, 37 (April), 967-83.

Laran, Juliano (2010), "Goal Management in Sequential Choices: Consumer Choices for Others Are More Indulgent Than Personal Choices," Journal of Consumer Research, 37 (August), 304-14.

Laran, Juliano (2010), "Choosing Your Future: Temporal Distance and the Balance Between Self-Control and Indulgence," Journal of Consumer Research, 36 (April), 1002-15.

Laran, Juliano (2010), "The Influence of Information Processing Goal Pursuit on Post-Decision Affect and Behavioral Intentions," Journal of Personality and Social Psychology, 98 (January), 16-28.

Fay, Scott and Juliano Laran (2009), "Implications of Expected Changes in the Seller's Price in Name-Your-Own-Price Auctions," Management Science, 55 (November), 1783-96.

Laran, Juliano and Chris Janiszewski (2009), "Behavioral Consistency and Inconsistency in the Resolution of Goal Conflict," Journal of Consumer Research, 35 (April), 967-84.

*Winner of the 2009 Ferber Award

Cunha, Jr., Marcus and Juliano Laran (2009), "Asymmetries in the Sequential Learning of Brand Associations: Implications for the Early Entrant Advantage," Journal of Consumer Research, 35 (February), 788-99.

Laran, Juliano, Chris Janiszewski, and Marcus Cunha, Jr. (2008), "Context-Dependent Effects of Goal Primes," Journal of Consumer Research, 35 (December), 653-67.

Cunha, Jr., Marcus, Chris Janiszewski, and Juliano Laran (2008), "Protection of Prior Learning in Complex Consumer Learning Environments," Journal of Consumer Research, 34 (April), 850-64.

Sawyer, Alan Juliano Laran, and Jun Xu (2008), "The Readability of Marketing Journals: Are Award-Winning Articles Better Written?," Journal of Marketing, 72 (January), 108-17.